My rebrand of Copenhagen Zoo aims to engage and inspire young minds about nature, the environment, animals, and science. The design approach focuses on making complex concepts accessible and exciting for young audiences, leveraging fun colors, playful illustrations, and interactive elements. Through engaging storytelling and dynamic visuals, I will ignite children’s interest in wildlife conservation and environmental stewardship.

Furthermore, this rebrand seeks to challenge negative perceptions of zoos by highlighting their crucial role in research and species preservation, by showcasing the positive impact of zoos on biodiversity conservation and promoting ethical animal care practices.